Media Training Sessions

Connect Media Training and Podcast Production workshops are tailored to the client’s specific needs and requests, to ensure the most relevant content is covered.

The sessions offer targeted coaching – from beginners, with little to no media experience, through to the most accomplished spokespeople who are seeking to refresh and refine their skills as expert industry commentators.

Workshops combine the incomparable theory, techniques and strategies devised by the Media Skills Network, with intensive practical elements, including rehearsal interviews which are filmed on camera, for participants to keep and review after the training.

Participants in the Managing the Media workshop will learn a concrete strategy for delivering their key messages, as well as vital methods for staying in control and cool under pressure during the most challenging of interviews. 

The rehearsal interviews conducted in the Managing the Media training workshops are based on registration forms which ask each participant to nominate a topic they are likely to be interviewed about in the media.  Comprehensive research is then done to ensure the questions mirror those that would be asked by a reporter in a print, digital or broadcast interview.  Challenging questions, which may not be directly relevant to the topic but reflect a broader trending issue for the industry, can also be included in the practical rehearsal interviews.  These questions truly test each person’s ability to apply the skills they have acquired during the training to stay on message and in control of the interview.

Rebecca Archer Presenting on ABCAll media training sessions also provide an overview of News Values – the checklist that journalists, editors, and executive producers use to assess whether a story is worth covering.  These elements are incredibly helpful in anticipating the types of questions a reporter will ask during an interview. 

In the Media Fundamentals workshop, Rebecca will “pull back the curtain” on the reporting and production of news in the 21st Century.   She will offer invaluable insights about the day-to-day operation of newsrooms, the newsgathering process, and the role social media plays in how news is sourced and presented. 

In an era when there has never been more competition for media coverage, this workshop will help give you an edge when pitching stories or launching campaigns to media.     

For executives and highly experienced media spokespeople, who want to take their communication skills to the next level, the Mastering the Media workshop is an ideal option.  This course will build on the foundations taught in the Managing the Media workshop, with a greater focus on practical interviewing skills.  If you know you are likely to be challenged in media interviews about difficult topics or crisis issues for your organisation, this program provides essential training to ensure you deliver your key messages and are not derailed by a hostile presenter or media pack.

Media training sessions can also include a detailed focus on the development of key messages and interview planning procedures, as well as crucial insights about the power, influence, and impact of social media in News and Current Affairs reporting.  Presentation advice for on air appearances is also available, ensuring each person maximises their opportunity to look and sound their best while being interviewed. 

Each workshop is delivered by an accredited media trainer with real-world 21st Century experience in multi-platform newsrooms, providing key observations and ‘behind-the-scenes’ information on how news is identified, gathered, and presented. 

Rebecca’s workshops can also help people to overcome the jargon that is so often used as a shorthand in office corridors, board rooms and at meetings, ensuring the key messages are reaching the broadest audience possible.  Her specialisation as a business journalist for more than a decade exposed her to a great deal of industry jargon and expressions, which mean very little to audiences outside of those specific sectors.  Eliminating or reducing this type of language also means there is no room for ambiguity with journalists.  If they know exactly what you are talking about and understand the context completely, their stories will be factual, truthful, and correct.

Media training can be booked as a multi-day or full-day session, half-day workshop, or shorter intensive coaching engagements.

At MediaCast we have worked with Rebecca in several capacities since 2018. She has been our trusted, go-to media trainer collaborating seamlessly with us to prep clients and talent in the lead up to interviews and campaigns. Delivering short, sharp one-hour sessions aligned to our creatives or more in-depth media training programmes with multiple sessions over several weeks, Rebecca always accommodates our needs and our clients’ availabilities.

We constantly receive feedback from our clients on the level of professionalism and expertise Rebecca demonstrates in a session. They finish their training buzzing with excitement, feeling fully equipped to handle interviews and confident they know their campaign key messaging thanks to Rebecca’s thoughtful guidance.

After each session, Rebecca provides thorough feedback for both ourselves, the talent and the client to digest. Her honest feedback is helpful in identifying where more training may be required or what formats are best suited to a particular spokesperson.

On a more personal level, MediaCast recently invested in media training for two of our senior managers to support their professional development and build confidence. Rebecca prepared a relevant and informative program, taking into consideration our prior knowledge of the media industry. The sessions focussed on both theory and practical skills and left the team feeling engaged, inspired, and empowered.

Rebecca is an excellent media trainer, communications professional, journalist and storyteller and we look forward to working with her for many years to come.

Fran Chalmers

Creative Director MediaCast