Since launching Connect Media Training in 2016, Rebecca Archer has worked with corporate management consultancy firms, public relations agencies, small businesses and not-for-profit groups across a range of industries, including healthcare, education, financial services, travel and beauty.
Rebecca has facilitated group training sessions, preparing clients for media interviews, using the highly-effective and proven formula that is the Media Skills Methodology. She has also provided intensive one-on-one coaching sessions for spokespeople involved in crisis management, on a range of issues.
Her role as an accredited media trainer is supported by 20 years working as a broadcast and digital journalist, producer and presenter. Starting out in Brisbane, Rebecca reported for the ABC’s Online, Radio and Television newsrooms, before honing her live-to-air broadcast skills as a news anchor and producer at ABC NewsRadio. Moving to the UK in 2004, Rebecca reported for BBC World Television News and Sky News in London, covering stories including the Boxing Day tsunami, the insurgency in Iraq and the death of Pope John Paul II.
On returning to Australia, Rebecca took up a role at SBS World News in Sydney, before moving into a senior journalist position in the ABC’s Business and Finance bureau in 2007. She reported on the events leading up to the Global Financial Crisis and when the full impact of the turmoil began to unfold, Rebecca was instrumental in directing the network’s coverage. When the ABC’s continuous news television network launched in 2011, Rebecca headed up the business and finance coverage – writing, editing and presenting the finance bulletins.
As an accomplished journalist and presenter, Rebecca has time and again seen media opportunities go begging, or strong, smart people crumble under the pressure of their moment in the spotlight. The desire to help people thrive in interviews and achieve maximum exposure for their business, organisation or cause, is what prompted Rebecca to start Connect Media Training.
Rebecca has a Bachelor of Arts majoring in Journalism from the Queensland University of Technology and a Certificate IV in Training and Assessment, covering all aspects of Adult Learning Principles.
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